Important Notice

IMPORTANT NOTICE

Dear rider,

We're delighted to welcome you to the Royal Enfield community. There is an important update regarding your ride.

Due to the ongoing global shortage of rare-earth materials, which are key to manufacturing the magnets in gear position sensors, we have temporarily installed a Neutral Indication System in your machine. This allows us to keep our promise and deliver your Royal Enfield in the committed period, without compromising on performance or safety.

We are working to mitigate these supply chain issues and, as soon as the Gear Position Sensor is available, we will retro-fit it in your motorcycle at no additional cost.

ROYAL ENFIELD

Call us: +91 9876543210
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More Than a Bike.
A Business Legacy.

Own the dealership that India trusts. Join the world's oldest motorcycle brand with 120+ years of heritage and become part of an iconic legacy.

120+
Years of Legacy
350cc+
Top-Selling Segment
4-25L
Monthly Earnings*
1000+
Dealerships Nationwide
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IN THE HEADLIGHTS

The Royal Enfield Dealership Opportunity in Focus

Strong Brand Value

Over 120 years of legacy with a passionate global fan base. Royal Enfield is a lifestyle, not just a motorcycle brand.

High Demand in India

India's top-selling 350cc+ bike brand with growing presence in the adventure, cruiser and touring segment.

Good Profit Margins

Earn from bike sales, service, spares, accessories, riding gear, finance & insurance – multiple revenue streams in one network.

Full Company Support

Training, branding, showroom layout, workshop design and marketing support directly from Royal Enfield.

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INVESTMENT & EARNINGS

Understand the potential before you throttle up

Approx. Investment

  • Standard Dealership: ₹1.5–2.5 Crore
  • Studio Store: ₹50–80 Lakhs
  • Service Centre: ₹40 Lakhs – ₹1 Crore
  • Space: 800–5000 sq.ft. depending on format

Profit & Earnings

Dealership earns from:

  • Motorcycle sales margin (approx. 5–8%)
  • Accessories & merchandise
  • Insurance & finance commission
  • Service & labour charges
  • Spare parts profit
  • Annual company incentives
Average earning: ₹4–25 Lakhs per month*

Eligibility

  • Investment capacity of ₹1.5–2.5 Crore (for full dealership)
  • Commercial space at a prime location
  • Basic business experience & strong financial background
  • Passion for automobiles is highly preferred

Documents Required

  • PAN / Aadhaar
  • GST registration
  • Business profile & bank statements (6–12 months)
  • Property papers or rental agreement
  • Firm registration
  • Passport-size photographs
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MOTORCYCLES & FRANCHISE FORMATS

Choose the format that suits your city and investment capacity

01

Motorcycle Dealership Showroom

Sale of the complete range of Royal Enfield motorcycles with full showroom experience and delivery bay.

  • Investment: ₹1.5–2.5 Crore
  • Space: 2500–4000 sq.ft.
02

Authorized Service Centre (ASC)

Company-approved workshop for servicing, warranty and genuine spare parts.

  • Investment: ₹40 Lakhs – ₹1 Crore
  • Space: 3000–5000 sq.ft.
03

Genuine Parts & Accessories Outlet

Dedicated store for helmets, jackets, riding gear, spares and lifestyle merchandise.

  • Complete range of official merchandise
  • High margin business
  • Less space requirement
04

Royal Enfield Studio Store

Compact format for Tier-3 and rural markets while maintaining full brand experience.

  • Investment: ₹50–80 Lakhs
  • Space: 800–1200 sq.ft.
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MOTOCULTURE

Products and services that keep the Royal Enfield community alive

Motorcycles

  • Classic 350, Bullet 350, Electra
  • Meteor 350, Hunter 350, Scram
  • Interceptor 650, Continental GT 650
  • Himalayan 450 and more

Accessories & Riding Gear

  • Jackets, helmets, gloves, boots
  • Saddlebags, seat covers, exhausts
  • Crash guards and premium touring gear

Workshop & Services

  • Bike servicing, repairs, warranty
  • Spare parts replacement
  • Everything under one roof to retain customers for life

Community & Rides

  • Organise rides, tours and events
  • Build a local community of loyal Royal Enfield riders
Create experiences that turn customers into brand ambassadors
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FREQUENTLY ASKED QUESTIONS

Quick answers before you take the next step

What is the minimum investment for a Royal Enfield dealership?
Approx. ₹1.5 Crore for a standard dealership, depending on the city and showroom size.
What is the profit margin per bike?
Typically around 5–8% on motorcycles, plus earnings from accessories, finance and insurance.
Is prior automobile experience compulsory?
No, but prior business or automobile experience is preferred and adds confidence to the proposal.
How long does approval take?
Generally 30–60 days from application to final approval, depending on location and documentation.
Can I open a dealership in a small town?
Yes, the Studio Store format is designed specifically for Tier-3 cities and rural markets.
*Earnings may vary based on location, market conditions, and operational efficiency
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Begin Your Legacy

Contact us for detailed franchise information and partnership opportunities

Franchise Office

  • Corporate Address
    Royal Enfield Business Center
    Sector 63, Noida
    Uttar Pradesh 201301
  • Contact Number
    +91 98765 43210
    Mon-Sat, 10:00 AM - 7:00 PM
  • Email Address
    franchise@royalenfield.legacy
    Response within 24 hours

Required Documents Checklist

  • PAN Card & Aadhaar Card
  • GST Registration Certificate
  • Business Profile & History
  • Bank Statements (6-12 months)
  • Property Papers / Rental Agreement
  • Firm Registration Documents
  • Passport-size Photographs
APPLY FOR DEALERSHIP TODAY